Tuesday, January 14, 2014
The Weather Channel vs. DIRECTV
I'll have more on Arkansas Weather in a new post soon, but I wanted to ask you an interesting question first.
I'm sure you have heard of the big dispute between the Weather Channel and DIRECTV. Each side has made their position clear and it's up to them to resolve it. However, the Weather Channel is using this on their home page as as argument for DIRECTV to keep them on their channel line up.
"As the most trusted source of comprehensive weather information before, during and after a severe weather event, our viewers have lost access to life-saving services and alerts. Our 30 years of expertise and scope of over 220 meteorologists, along with up-to-the-minute live reporting cannot be replicated by any other service."
I have a serious problem with that argument. I don't know anyone who watches a cable channel located in Atlanta, Georgia for severe weather information. Maybe I'm assuming too much, but don't you and most people turn to LOCAL media when severe weather is approaching your town? Don't you want that information from experienced meteorologists in your own community without commercial or reality show interruption? Also, over the past several years, social media has evolved into a major source for severe weather information.
Please participate in the poll on the right side of the page. It's not scientific, but I thought it could be interesting to see your opinion.
Posted by Todd Yakoubian on Tuesday, January 14, 2014